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10th Anniversary
of the
Graduate School of Commerce, Burapha University
2006 Global Business Conference:
New Paradigm, New Technique for
Global business Development and Strategy

June 22-23 2006 Bangkok, Thailand

 

 
 

INTRODUCTION

 
 

       The Graduate School of Commerce (GSC) at Burapha University is one of the prominent business schools in the region. It has built a strong reputation based on a Master of Business Administration(MBA) program, a doctoral program in Business Administration (DBA), a set of executive education programs designed to educate business managers, experienced business practitioners, business educators, and a vigorous faculty research program. 2006 will mark
10th anniversary of the school. To celebrate this special occasion, the school will host an international conference for business practitioners, researchers, and academics from all over the world to exchange their business viewpoints in Thailand!

       The Development of global business strategy has a pay role in the world’s economics. Numerous challenges confront the strategy, from global competition and environmental issues to changes in consumer behavior. Competitive strategies of global business companies in this dynamic business environment require various dimensions of knowledge to understand stakeholder expectations and behaviors. Either consumers or competitors are leading a number of revolutions strategies in today’s dynamic market. The strategy has been faced with increasingly informed buyers who seek more efficient processes to choose and evaluate products and services that meet their needs and criteria. The global business strategy and increasing demand from global market presents great potentials to both foreign and local stakeholder.
 
        The 2006 Conference on Global Business Development and  Strategy  at the Graduate
School of Commerce, Burapha University will be a
new arena for business educators and practitioners in the region to exchange their viewpoints and experiences in the challenge of today’s business education. The theme of the conference “New Paradigm, New Technique for Global Business Development and Strategy”
will confront the real issues of modern global business. Conference content will offer practical insight to help business
educators and practitioners demystify challenging problems and take advantage of new opportunities. Participants will discover exciting new ideas, exchange their business experiences, and share different aspects of global business strategies ranging from marketing, branding, manufacturing, human resource management, supply chain, or electronic commerce in all aspects of strategy for global organization.

       This conference brings together veteran entrepreneurs, venture capitalists, marketers, researchers, academics, students, and community members in this exciting forum. The Graduate School of Commerce is planning a series of panels and workshops that cover a variety of  industry trends, company building topics, and strategies for global business education for this decade.  A key element of excellence is active engagement between business schools and their key stakeholders—the business community. Join us at this conference, where speakers from the academic and business communities will cover a wide range of topics, including the role of business education and accreditation in today's global society; the competitive landscape of business education; the assurance that management educators identify and meet the needs of global business; and the development of effective strategic alliances.

       Through a unique format that joins the boardroom with the classroom, attendees will discuss issues with leading industry professionals, as well as the world’s preeminent business faculty. This conference is sure to provide attendees with a highly relevant and memorable conference experience.
 
 

WHO SHOULD ATTEND

 
 


            The conference will be of interest to international business and economics researchers, academics, and managers working in various settings; involved in the key issues include: corporate strategy, business strategy, and functional strategy, corporate governance, business ethics, entrepreneurship and innovation, human resource, leadership, and business education in global business development and strategy.
 

 
10th Anniversary of the Graduate School of Commerce


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